trucking profitability insights

Driver Recruiting

Driver Recruitment and Retention: The Key to Carrier Profitability in 2018

Posted 1:00 PM by
Drivers Needed.” This sign is common on many trucks that pass by on our nation’s highways. Why are trucking companies using their vehicles to advertise a shortage of drivers? The answer is simple. Spot rates are rising, loads need to be picked up, and trucks are ready to haul... Read more →
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Metrics Matter: Know Your Numbers to Improve Trucking Profitability

Posted 6:48 PM by
As trucking consultants, we are regularly asked to help our clients benchmark their revenues, costs and productivity. Metrics are the building blocks of business planning and profitability, and minor changes in key metrics can have a significant effect on the performance and profitability of any trucking company. The transportation industry... Read more →
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Trucking Roundtable Highlights Driver Recruiting and Retention Trends

Posted 2:09 PM by
In his presentation at the Trucking Owners Business Roundtable held in Nashville, Tennessee last week sponsored by Katz, Sapper & Miller, KSM Transport Advisors and Baker Donelson's Transportation Group, Gordon Klemp of The National Transportation Institute discussed company driver and owner-operator compensation and trends.  In addition, Steve Prelipp of... Read more →
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Driver Recruiting is a Marketing Effort

Posted 1:24 PM by
Dr. Philip Kotler revolutionized the marketing world in the early 1960s with a defined and simplified approach to the consumer marketing world by evangelizing the 4 P’s of Marketing: product, price, place and promotion. While this model has evolved over time, the 4 P’s are still the core... Read more →
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